The M2E Blog
Practical guides to affiliate and performance marketing in India: from your first tracking link to scaling a channel.
- Affiliate Marketing 101
How to Get Started as a Publisher on M2E
A step-by-step guide to joining M2E as a publisher: creating an account, the review, applying to campaigns, getting your tracking links, using sub IDs, reading statistics and getting paid.
- Affiliate Marketing 101
What Is Affiliate Marketing? A Complete Beginner’s Guide for India
Affiliate marketing explained in plain words: who the players are, how a sale gets credited to you, how you get paid, and how to start as a publisher in India.
- Affiliate Marketing 101
How Affiliate Marketing Works in India: Payments, Rules and Realities
What is different about affiliate marketing in India: UPI and bank payouts, popular channels, mobile-first audiences, validation delays, disclosure rules and tax basics.
- Affiliate Marketing 101
CPA, CPL, CPI and CPS Explained: Affiliate Payout Models Compared
What CPA, CPL, CPI, CPS and CPC mean, how each payout model works, which audiences suit which model, and what to check before joining a campaign.
- Affiliate Marketing 101
What Is a Performance Marketing Marketplace?
How a performance marketing marketplace connects advertisers and publishers, what it handles for each side, and how it differs from joining brand programs one by one.
- Affiliate Marketing 101
How Affiliate Tracking Links Work (Without the Jargon)
What happens when someone clicks your affiliate link: redirects, click IDs, attribution windows, and why ad blockers, app switches and copied links can lose credit.
- Affiliate Marketing 101
Conversion Validation Explained: Why Affiliate Earnings Start as Pending
Why conversions are pending first, what advertisers check during validation, common rejection reasons, and how to keep your approval rate high.
- Affiliate Marketing 101
Sub IDs Explained: Track Which Post, Channel or Video Earns
How sub IDs work in affiliate links, simple naming conventions, and how to use sub ID reports to find which placements actually convert.
- Affiliate Marketing 101
Affiliate Payout Stages Explained: Pending, Approved, Payable and Paid
What each earnings stage means, why money moves from pending to paid, what payment verification involves, and how to plan around payout timing.
- Affiliate Marketing 101
Affiliate Marketing Glossary: 40 Terms Every Publisher Should Know
Plain-English definitions of common affiliate and performance marketing terms, from attribution window and CPA to sub ID, validation and EPC.
- Affiliate Marketing 101
12 Affiliate Marketing Mistakes Beginners Make (and How to Avoid Them)
The most common reasons new affiliates struggle: wrong campaigns, hidden links, ignored terms, no tracking and impatience, with practical fixes for each.
- Affiliate Marketing 101
ASCI Disclosure Rules for Affiliate Links: A Practical Guide for Creators
How to disclose affiliate links in India following ASCI influencer advertising guidelines: which labels to use, where to place them on each platform, and extra care for finance content.
- Affiliate Marketing 101
The Attribution Window Explained: How Long Does an Affiliate Click Count?
What an attribution window or tracking period is, how last-click attribution works, why windows differ by campaign, and how to plan content around them.
- Channel Guides
Affiliate Marketing on Instagram: A Practical Guide for Indian Creators
How to earn from affiliate links on Instagram: Stories with link stickers, Reels, carousels, bio links, disclosure, and tracking which content converts.
- Channel Guides
Affiliate Marketing on YouTube: Reviews, Shorts and Descriptions That Convert
How YouTube creators earn from affiliate links: video formats that convert, description and pinned comment links, chapters, disclosure and tracking.
- Channel Guides
Affiliate Marketing on Telegram: How to Run a Deal Channel People Trust
How to grow and run a Telegram deals or niche channel with affiliate links: posting format, frequency, verification, disclosure, and tracking results.
- Channel Guides
Affiliate Marketing on WhatsApp: Channels, Communities and Etiquette
How to share affiliate offers on WhatsApp Channels, Communities and broadcast lists without spamming, with consent, disclosure and tracking tips.
- Channel Guides
Affiliate Marketing with Facebook Groups and Pages
How to use Facebook Groups and Pages for affiliate marketing: building a niche group, group rules, value-first posts, disclosure and measurement.
- Channel Guides
Affiliate Blogging and SEO: How to Build a Site That Earns from Search
A practical guide to starting an affiliate blog in India: choosing topics, keyword intent, writing helpful reviews and comparisons, on-page SEO and patience.
- Channel Guides
Email Newsletters for Affiliates: Own Your Audience
Why an email list is valuable for affiliates, how to grow subscribers with consent, what to send, how often, and how to include affiliate links responsibly.
- Channel Guides
Affiliate Marketing on X (Twitter): Threads, Deals and Credibility
How to use X for affiliate marketing: threads that explain, timely deal posts, building credibility in a niche, disclosure and measurement.
- Channel Guides
How Deal and Coupon Sites Earn from Affiliate Marketing
How deal, coupon and cashback sites work as affiliate publishers, why advertisers set rules for them, and how to run a deal site that stays compliant and trusted.
- Channel Guides
Affiliate Marketing on Regional Platforms: ShareChat, Moj and Beyond
How creators on regional-language and short-video platforms like ShareChat and Moj can approach affiliate marketing: language-first content, trust and campaign fit.
- Campaign Verticals
Promoting Finance Apps and Demat Accounts: A Responsible Affiliate’s Guide
How to promote demat accounts, investing apps and fintech products responsibly: explaining eligibility and KYC, avoiding investment advice, disclosure and why validation takes longer.
- Campaign Verticals
Credit Card Affiliate Marketing in India: How It Works and How to Do It Well
How credit card affiliate campaigns work, what counts as a conversion, why approvals take time, and how to create helpful card comparison content responsibly.
- Campaign Verticals
Loan and Insurance Affiliate Campaigns: Leads, Quality and Responsibility
How loan and insurance affiliate campaigns work, why they are usually CPL, what makes a lead valid, and how to promote them without misleading people.
- Campaign Verticals
E-commerce Affiliate Marketing: Earning from Online Shopping in India
How shopping affiliate campaigns work in India: CPS payouts, returns and validation, sale seasons, product selection and content that drives purchases.
- Campaign Verticals
Fashion Affiliate Marketing: Styling Content That Sells
How to earn from fashion affiliate campaigns: try-ons, outfit ideas, sizing help, sale timing, managing returns and building a recognisable style.
- Campaign Verticals
Beauty and Personal Care Affiliate Marketing: Honest Reviews Win
How to promote beauty, skincare and grooming products as an affiliate: real results, skin type context, avoiding medical claims, and disclosure.
- Campaign Verticals
Electronics and Gadgets Affiliate Marketing: Comparisons That Convert
How to promote phones, laptops, audio and smart home gadgets as an affiliate: comparison content, price tracking, spec explanations and sale timing.
- Campaign Verticals
Food Delivery and Quick Commerce Campaigns: What Affiliates Should Know
How food delivery and quick commerce affiliate campaigns typically work, why they focus on new users, city coverage, and content ideas that fit everyday ordering.
- Campaign Verticals
Travel Affiliate Marketing in India: Flights, Hotels and Holiday Content
How travel affiliate campaigns work, why bookings take longer to validate, seasonal planning, and itinerary content that converts for Indian travellers.
- Campaign Verticals
EdTech and Online Course Affiliate Marketing
How to promote online courses and learning apps as an affiliate: honest outcomes, avoiding job or income promises, free-trial flows and audience fit.
- Campaign Verticals
App Install (CPI) Campaigns Explained: Quality Installs That Count
How app install and engagement campaigns work, what makes an install valid, why incentivised installs are often banned, and how to promote apps responsibly, including the rules on real-money gaming.
- Affiliate Programs
Amazon Associates India: How the Program Works and What to Know Before Joining
An independent guide to the Amazon Associates program in India: how sign-up, links and approval work, common rules that trip up new affiliates, and how it compares with marketplaces.
- Affiliate Programs
Flipkart Affiliate Program: An Independent Guide for Indian Publishers
What to know about the Flipkart affiliate program: how it has worked, how to check if sign-ups are open, rules to read, and content that suits Flipkart shoppers.
- Affiliate Programs
Myntra Affiliate Program: What Fashion Creators Should Know
An independent guide to promoting Myntra as an affiliate: how fashion affiliate programs work, where to find official terms, and content ideas for fashion creators.
- Affiliate Programs
Ajio Affiliate Program: An Independent Overview
How affiliates can approach promoting Ajio: where programs are usually offered, terms to check, and fashion content that suits Ajio shoppers.
- Affiliate Programs
Nykaa Affiliate Program: A Guide for Beauty Creators
An independent overview of promoting Nykaa as an affiliate: how beauty programs work, where to check official terms, and content that helps beauty shoppers.
- Affiliate Programs
Demat Account Referral Programs in India: Zerodha, Groww, Upstox and Angel One
How refer-and-earn programs from brokers such as Zerodha, Groww, Upstox and Angel One generally work, how they differ from affiliate campaigns, and how to promote demat accounts responsibly.
- Affiliate Programs
Best Affiliate Programs in India: How to Choose the Right Ones
An overview of the main types of affiliate programs available to Indian publishers, from shopping and fashion to finance and apps, and a checklist for choosing the best fit for your audience.
- Affiliate Programs
High-Paying Affiliate Programs in India: What “High Paying” Really Means
Why some affiliate campaigns pay more per conversion, the trade-offs that come with them, and how to judge whether a high-payout campaign will earn more for you.
- Affiliate Programs
Brand Affiliate Programs vs Affiliate Networks: Which Should You Join?
The differences between joining a brand’s own affiliate program and joining a network or marketplace: campaign choice, reporting, payouts, rules and when to use each.
- Affiliate Programs
Cashback and Link-Sharing Apps vs Affiliate Marketing: What’s the Difference?
How cashback sites, profit-sharing link apps such as EarnKaro, refer-and-earn programs and affiliate marketplaces differ, and which suits shoppers, sharers and publishers.
- Earn Money
How Students Can Earn Money Online with Affiliate Marketing
A realistic guide for college students in India: why affiliate marketing fits a student schedule, niches students understand, channels to start with and how to balance it with studies.
- Earn Money
Affiliate Marketing for Homemakers: Earning from Home on Your Own Schedule
How homemakers can build income through affiliate marketing using knowledge they already have: home, kitchen, parenting and family shopping, with simple channels and realistic expectations.
- Earn Money
Affiliate Marketing as a Side Income: A Realistic Plan for Working Professionals
How salaried professionals can build an affiliate side income in a few hours a week: picking a niche from your work, choosing low-maintenance channels and keeping it sustainable.
- Earn Money
How to Choose an Affiliate Niche That Fits You and Your Audience
A step-by-step method to choose a profitable, sustainable affiliate niche: interest, knowledge, audience demand, campaign availability and competition.
- Earn Money
How to Build Audience Trust as an Affiliate (and Keep It)
Practical habits that make your recommendations trusted: honesty about downsides, disclosure, recommending non-affiliate options, consistency and admitting mistakes.
- Earn Money
How to Improve Your Affiliate Conversion Rate: 10 Practical Fixes
Practical ways to turn more clicks into conversions: better audience fit, pre-qualifying, placing links near decisions, mobile testing, timing and learning from your statistics.
- Earn Money
Using Statistics to Grow Your Affiliate Earnings
Which affiliate metrics matter, how to read daily, campaign and sub ID reports, a weekly review routine and the decisions your data should drive.
- Earn Money
Building an Affiliate Content Calendar Around India’s Shopping Year
A month-by-month affiliate content calendar for India covering sale seasons, festivals, back to school, tax season and travel peaks, plus how to prepare content ahead.
- Earn Money
Affiliate Income, Tax and GST in India: The Basics to Discuss with Your CA
A plain-language overview of the tax topics affiliate publishers in India should understand, including income tax, TDS, GST registration and record keeping, with questions to ask a chartered accountant.
- Earn Money
Affiliate Marketing Without a Website: 6 Ways to Start
How to start affiliate marketing without building a website, using Instagram, YouTube, Telegram, WhatsApp, newsletters or communities, plus what to check in campaign rules.