Affiliate Marketing 101
The fundamentals: how affiliate and performance marketing work, explained simply.
- Affiliate Marketing 101
How to Get Started as a Publisher on M2E
A step-by-step guide to joining M2E as a publisher: creating an account, the review, applying to campaigns, getting your tracking links, using sub IDs, reading statistics and getting paid.
- Affiliate Marketing 101
What Is Affiliate Marketing? A Complete Beginner’s Guide for India
Affiliate marketing explained in plain words: who the players are, how a sale gets credited to you, how you get paid, and how to start as a publisher in India.
- Affiliate Marketing 101
How Affiliate Marketing Works in India: Payments, Rules and Realities
What is different about affiliate marketing in India: UPI and bank payouts, popular channels, mobile-first audiences, validation delays, disclosure rules and tax basics.
- Affiliate Marketing 101
CPA, CPL, CPI and CPS Explained: Affiliate Payout Models Compared
What CPA, CPL, CPI, CPS and CPC mean, how each payout model works, which audiences suit which model, and what to check before joining a campaign.
- Affiliate Marketing 101
What Is a Performance Marketing Marketplace?
How a performance marketing marketplace connects advertisers and publishers, what it handles for each side, and how it differs from joining brand programs one by one.
- Affiliate Marketing 101
How Affiliate Tracking Links Work (Without the Jargon)
What happens when someone clicks your affiliate link: redirects, click IDs, attribution windows, and why ad blockers, app switches and copied links can lose credit.
- Affiliate Marketing 101
Conversion Validation Explained: Why Affiliate Earnings Start as Pending
Why conversions are pending first, what advertisers check during validation, common rejection reasons, and how to keep your approval rate high.
- Affiliate Marketing 101
Sub IDs Explained: Track Which Post, Channel or Video Earns
How sub IDs work in affiliate links, simple naming conventions, and how to use sub ID reports to find which placements actually convert.
- Affiliate Marketing 101
Affiliate Payout Stages Explained: Pending, Approved, Payable and Paid
What each earnings stage means, why money moves from pending to paid, what payment verification involves, and how to plan around payout timing.
- Affiliate Marketing 101
Affiliate Marketing Glossary: 40 Terms Every Publisher Should Know
Plain-English definitions of common affiliate and performance marketing terms, from attribution window and CPA to sub ID, validation and EPC.
- Affiliate Marketing 101
12 Affiliate Marketing Mistakes Beginners Make (and How to Avoid Them)
The most common reasons new affiliates struggle: wrong campaigns, hidden links, ignored terms, no tracking and impatience, with practical fixes for each.
- Affiliate Marketing 101
ASCI Disclosure Rules for Affiliate Links: A Practical Guide for Creators
How to disclose affiliate links in India following ASCI influencer advertising guidelines: which labels to use, where to place them on each platform, and extra care for finance content.
- Affiliate Marketing 101
The Attribution Window Explained: How Long Does an Affiliate Click Count?
What an attribution window or tracking period is, how last-click attribution works, why windows differ by campaign, and how to plan content around them.