How to Get Started as a Publisher on M2E

This guide walks through everything from sign-up to your first payout on M2E.

1. Create your account

Register as a publisher and complete your profile. Being clear about where and how you promote helps the review.

2. Account review

Every new publisher account is reviewed by our team before campaigns unlock. You can see your status in the dashboard.

3. Browse campaigns

Each campaign shows its payout terms, the action it pays for, its validation period and its allowed traffic sources. Read them before applying. See CPA, CPL, CPI and CPS explained.

4. Apply and accept terms

Apply to campaigns that suit your audience. Once approved, the campaign unlocks for you.

5. Get your tracking link

You receive a short branded link that is unique to you and that campaign, tied to your Publisher ID (which looks like M2E10001). Use it exactly as given. See how affiliate tracking links work.

6. Add sub IDs

Add ?sub1=your-label to see which channel or post drives results, for example ?sub1=instagram. See sub IDs explained.

7. Promote with disclosure

Share on the channels the campaign allows and label your links clearly. See our ASCI disclosure guide.

8. Track on the Statistics page

See clicks, conversions, conversion rate, revenue and pending revenue by day, campaign and sub ID, with date presets and custom ranges.

9. Understand your earnings

Conversions move from pending validation to approved, then payable and paid. See affiliate payout stages explained.

10. Get paid

Add bank or UPI details in your name. Once verified, approved earnings become payable and are paid by our finance team with a payment reference.

Tips for your first month

• Start with two or three campaigns that clearly fit your audience.
• Use one sub ID per channel so you can compare from day one.
• Post consistently, even if results are slow at first.
• Read your Statistics page weekly and note what you learn.
• Verify your payment details early so approved earnings are not held up.

Common questions from new publishers

Why is my conversion still pending? Each campaign has a validation period. Conversions stay pending until the advertiser confirms them. See conversion validation explained.

Why was a conversion rejected? Common reasons include returns, duplicates, ineligible users or disallowed traffic. Check the campaign terms and your traffic sources.

Can I change my link? Use your campaign link as provided. You can add a sub ID with ?sub1=, but do not change the rest of the link.

Getting help

If something does not look right, such as missing clicks, unexpected rejections or payment questions, contact support from your account with the details. Clear information helps us help you faster.

Key takeaway

Sign up, get reviewed, choose campaigns that fit, share your link honestly and let your statistics guide you. Create your free account to begin.