A large share of India’s internet users prefer content in Hindi and regional languages. Platforms such as ShareChat and Moj grew by serving them. For affiliates, that is a big audience that English-first creators often miss.
Language first
Make content that feels native: everyday words, local references and humour. A product explanation in your audience’s language builds more trust than a translated script.
Pick campaigns that fit
- Does the advertiser’s app or site support that language?
- Is customer support available in it?
- Does the product suit the region, for example delivery coverage or local payment habits?
A great video for an app that only works in English can lead to frustrated users and rejected conversions.
Getting links to people
Link options on short-video platforms vary. A common approach:
- Short videos for reach.
- A profile link or a WhatsApp or Telegram channel for links.
- A consistent call to action: “Link is in my channel.”
Content ideas
- Demos of useful apps in the local language.
- Festival shopping guides.
- Simple money tips (without investment advice).
- Product comparisons with local prices.
Disclose
Disclose in the language of the content, for example “विज्ञापन” or “#ad”, alongside clear wording that you may earn.
Track
Use sub IDs like moj-video or sc-profile to see what converts.
Building trust in regional audiences
Regional audiences often value familiarity and authenticity. Ways to build trust:
- speak naturally, as you would to a neighbour
- show your real home, kitchen or workspace
- reply to comments in the same language
- be honest about prices and limitations
Product categories that resonate
- affordable fashion and ethnic wear
- kitchen and home essentials
- mobile accessories
- learning apps for children
- local festival shopping
Handling languages in disclosures
Write disclosures in the same language as your content so viewers understand. A Hindi video with an English-only disclosure may not be clear enough for its audience.
Cross-platform growth
Many regional creators grow on short-video platforms and then build a WhatsApp Channel or Telegram channel to share links and deals. See affiliate marketing on WhatsApp.
Campaign fit checklist
- Does the app or site support your audience’s language?
- Does the service deliver to your audience’s region?
- Are prices suitable for your audience?
- Is your traffic source allowed?
Key takeaway
Speak your audience’s language, choose campaigns that serve them well and move engaged followers to a channel where sharing links is simple.
Frequently asked questions
Can I add links directly on ShareChat or Moj?
Link features vary by platform and change over time. Many creators point followers to a profile link, WhatsApp channel or Telegram channel where links are easy to share.
Do campaigns accept regional-platform traffic?
Check each campaign’s allowed traffic sources. Social traffic is often allowed, but rules differ.
Brand names are used for information only. M2E is not affiliated with or endorsed by these brands, and this article does not mean their campaigns are available on M2E. Program terms change often, so always check the brand’s official program page.
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