Food Delivery and Quick Commerce Campaigns: What Affiliates Should Know

Ordering food and groceries on an app is now routine in Indian cities. Affiliate campaigns in this category focus on bringing in new customers.

Typical payout events

• app install and registration
• first order completed

Most campaigns pay for new users only.

Check coverage

Delivery is city by city and often by area. If your followers are in places the service does not reach, conversions will not happen.

Content ideas

• “What I ordered for a week of quick dinners.”
• Weekly grocery hauls with prices.
• “How to use first-order offers” (only authorised offers).

Respect rules

Many campaigns forbid incentivised installs or fake accounts. Never encourage multiple accounts to claim new-user offers.

Understanding the new-user focus

Food delivery and quick commerce apps grow by acquiring new customers. That is why campaigns usually pay only for first-time users completing a first order. Existing users clicking your link generally do not count. Make this clear in your content:

• target people who have not used the app before
• mention that first-order offers are for new users
• avoid promoting to audiences that already use the app heavily

City and area coverage

These services work in specific cities and often only in certain areas within them. Before you promote:

1. Check the app’s coverage for the cities where most of your followers live.
2. Mention coverage in your post, for example “available in most parts of Pune and Mumbai”.
3. Avoid national campaigns for an app that serves only a few cities if your audience is spread out.

Content that feels natural

Food and groceries are everyday purchases, so content should feel everyday too:

• “What I ordered this week” grocery hauls with real prices.
• Quick dinner ideas using items available on the app.
• Festival essentials delivered fast, such as puja items or sweets.
• Comparisons of delivery time and range in your area.

Rules to respect

These campaigns are often strict about:

• incentivised installs, such as paying people to download
• multiple accounts created to claim new-user offers
• unauthorised coupon codes
• misleading claims about delivery times

Breaking these rules leads to rejected conversions. Read conversion validation explained to understand why.

Measuring results

Use sub IDs per city or per content type. If one city converts much better, focus your content there.

Key takeaway

Promote to people who live in delivery areas, with simple everyday content.